How do I get more people to visit my website?

Usually the question asked is: "how do I get my site optimized to rank at the top of keyword searches on search engines?" or even "how do I market my website?" But the ultimate goal is to get more people to visit one's website.

I don't want to take up time in this article answering questions (or debunking myths) about search engine marketing.  Instead I want to ask a simple questions: "do your clients live on the internet?"

Silly questions really, but an important one. Too many people base their advertising plan for their website around the internet (i.e. search engines, banner ads, etc.), when their clients in fact don't live on the internet, but in the real world.

Consider this for a moment: where are your clients more likely to see an ad for your website? On the internet, or in a newspaper, etc?

I am not advocating that you abandon all internet marketing and advertising options, just that you plan your budgets for each medium accordingly.

I say this because too often I see companies spending a disproportionate amount of money - in some cases tens of thousands of dollars - on internet advertising simply because their website is on the internet. They therefore assume their clients will only find it if they advertise it via the internet.

Internet advertising, for most New Zealand companies, can be covered by simply buying some Google AdWords for around $50-$100 per month. Traditional marketing methods can then be used to enhance that and enable you to reach a wider market for a relatively small sum of money.

We can assist you to formulate a marketing and advertising plan for your business, one that includes a number of internet advertising options: including viral email marketing - a very powerful medium.

Every company's needs are different and there are so many options that one needs a very good understanding of all available online and offline options to be able to create a successful plan that maximizes your budget.

Call us today for more information and help in this area - we can help you build your brand and company into your target market's new 'love mark'.